About Paid Media
Paid Media is one of several methods of promotion which require purchasing placement or ad space on third party websites and networks. Generally, the biggest paid media sources are search engines such as Google (AdWords). Paid media is a good way to drive traffic to your content and usually works in conjunction to your “earned” and “owned” media properties. A properly executed paid media campaign can be the defining factor for your product or business by providing a shortcut to much needed exposure within highly competitive markets.
With the advent of social media sites such as Twitter, Facebook, and LinkedIn, new advertising options are becoming more and more useful as Paid Media tools. In some cases, a LinkedIn paid media campaign can provide a much higher conversion rate than more obvious options such as the AdWords network.
Paid Media also includes direct affiliations with websites and individuals that have an ‘authority’ position within your category or market. These can include sponsored tweets, shares, blog posts, and website links, all of which contribute to your search engine rankings, and exposure within your target demographic community.
Because paid media is a science of its own, a careful analysis of your product or service is required for an efficient campaign. Your current campaigns may be costly and inefficient, but fortunately, Enternet will carefully examine and conclude what media buying options will be best for your individual needs. Start your paid media campaign today by contacting us for a free quote.